Case Study: Thermo Fisher Scientific boosts customer engagement with Kaon Interactive's virtual biobank

Thermo Fisher Scientific boosts engagement at 10×10 booth with Kaon Interactive

Thermo Fisher Scientific wanted to increase customer engagement for its biobanking product and service offerings, which include complex workflows for sample collection, preparation, analysis, transport, and storage. The challenge was to effectively visualize these workflows for customers, especially at events where bringing large physical equipment was impractical.

Kaon Interactive developed a virtual biobank application that allowed users to explore workflows and product lines on the web and mobile devices. This solution significantly boosted engagement at events, with the interactive touch screen application becoming a major highlight. Kaon's work provided Thermo Fisher with an innovative way to showcase its offerings and inspire customers to learn more.

Thermo Fisher Scientific