Case Study: Thermo Fisher Scientific boosts lead conversion with Kaon Interactive 3D product tours

Thermo Fisher Scientific boosts close rates by 50% with Kaon Interactive

Thermo Fisher Scientific's Invitrogen brand faced a significant challenge in demonstrating its complex Attune NxT Flow Cytometer to a diverse global customer base. The high cost and logistical difficulty of physical product demonstrations, coupled with the limitations of an existing offline-inaccessible virtual model, hindered the sales process. To address this, they partnered with vendor Kaon Interactive to develop a new interactive 3D product demonstration application.

Kaon Interactive developed an interactive 3D application that provided offline access and multi-language support, allowing customers to explore the product's features virtually. This solution was embedded directly into Thermo Fisher Scientific's product web pages. The results were highly measurable, showing that prospects who interacted with the 3D tours had a 50% higher close rate than those who did not, significantly improving lead conversion and even enabling a sale without a physical demonstration.

Thermo Fisher Scientific