Case Study: Tecan drives qualified inbound leads with Kaon Interactive's 3D product tours

Tecan drives 23% of inbound Cavro leads with Kaon Interactive

Tecan, a provider of automated workflow solutions for the life sciences industry, faced the challenge of communicating the complex value of its customizable Cavro liquid handling components to design engineers. With intricate products and a shift to virtual selling, their traditional in-person demos were difficult to scale and ineffective for remote engagement. They partnered with vendor Kaon Interactive to overcome these hurdles.

Kaon Interactive implemented a solution featuring interactive 3D product tours and configurators, allowing customers to visualize and customize products virtually. This application was deployed on Tecan's website and used by their sales team. The results were highly successful, with the tool driving 25% of Tecan's inbound Cavro product leads. It also achieved exceptional customer engagement, with 23% of users spending over three minutes interacting with the configurators.

Tecan