Case Study: Siemens Smart Infrastructure boosts lead qualification with Kaon Interactive storytelling application

Siemens Smart Infrastructure qualifies leads 91% better with Kaon Interactive

Siemens Smart Infrastructure sought to increase customer engagement at their executive briefing center and trade shows, as their field teams were relying on printed materials and inconsistent on-off product demonstrations. They partnered with Kaon Interactive to develop a digital customer experience platform that would deliver a consistent message and lower trade show costs.

Kaon Interactive developed an agile, interactive storytelling application that simplified and personalized messaging for multiple vertical markets and personas. The solution included an interactive ROI calculator and evolved to cover the full breadth of Siemens' capabilities. The application achieved an incredible 91% lead qualification rate, is used widely for sales engagements and lead generation, and was recognized with a Communicator Award of Distinction.

Siemens Smart Infrastructure