Case Study: Rockwell Automation achieves global engagement and over $50M in opportunities with Kaon Interactive

Rockwell Automation drives $50 million in opportunities with Kaon Interactive

Rockwell Automation, a major industrial automation company, faced the challenge of pivoting its renowned annual Automation Fair from an in-person to a virtual event. Their goals were to maintain high attendee engagement, drive leads, and create a reusable digital asset. To overcome these challenges, they partnered with vendor Kaon Interactive to utilize its High Velocity Marketing Platform and create an immersive digital experience.

Kaon Interactive developed "Rockwell Automation at Home," a highly interactive and photo-realistic application that allowed users to virtually tour the company's headquarters. The solution successfully hosted over 24,000 attendees from 107 countries, generating more than 2,000 hours of hands-on engagement. This resulted in over $50 million in new opportunities, with $3 million already closed, demonstrating a significant and measurable impact for Rockwell Automation.

Rockwell Automation