Case Study: Ricoh USA Saves $1.2M Per Year with Kaon Interactive 3D Product Tours

Ricoh USA saves $1.2M per year with Kaon Interactive

Ricoh USA, Inc. faced the challenge of demonstrating its high-end commercial printers to potential customers without incurring the enormous cost of shipping physical equipment to trade shows, which was $150,000 per printer per show. They sought an innovative virtual solution to convey their value proposition and help customers justify a major investment. Ricoh partnered with vendor Kaon Interactive to utilize its High Velocity Marketing Platform, starting with a 3D product tour.

The solution implemented by Kaon Interactive provided Ricoh with interactive, photo-realistic 3D applications that animated the printers and demonstrated their functions. This allowed sales reps to present virtually and enhanced customer engagement at experience centers and trade shows. The measurable impact was immediate; Ricoh's investment paid for itself after avoiding costs from just one trade show, saving an estimated $1.2 million per year. The application also unlocked new use cases, improving sales effectiveness and customer education.

Ricoh USA, Inc