Case Study: NetApp boosts web sessions and sales engagement with Kaon Interactive digital storytelling

NetApp increases web sessions by 78% with Kaon Interactive

NetApp, in collaboration with Cisco, faced challenges in presenting their joint FlexPod solution consistently across 1,100 global channel partners. Their sales cycles were elongated due to inconsistent messaging, and they needed a way to elevate customer conversations from technical components to a customer-centric, solution-based story. They partnered with Kaon Interactive to develop an interactive sales enablement tool.

Kaon Interactive developed the FlexPod Digital Transformation application on its High Velocity Marketing Platform. This solution provided a consistent, personalized storytelling tool that shifted the sales approach. The results were significant, including a 78% increase in web sessions, increased sales pipeline effectiveness, and annual savings of approximately $150,000 in recurring product shipping costs for trade shows.

NetApp