Case Study: Natus sells 15 units using virtual sales tools with Kaon Interactive

Natus sells 15 units using Kaon Interactive's 3D Product Tour

Natus was faced with the challenge of finding a more engaging way to educate customers on the value of its new RetCam Envision ophthalmic imaging system, a goal made more critical by the shift to virtual medical conferences and restricted in-person access. To address this, they turned to Kaon Interactive for an interactive solution.

Kaon Interactive developed an omnichannel application that guides users through a non-linear product story and culminates in an interactive 3D and augmented reality demonstration. This solution was deployed to the entire Natus sales force and embedded on their website. The results were significant, with over 4,000 people using the application and Natus selling 15 units using the 3D Product Tour before sales representatives even had access to physical demo equipment.

Natus