Case Study: Micron drives value-based sales conversations with Kaon Interactive's Storage Revolution

Micron - Customer Case Study

Micron, a provider of OEM memory solutions, needed a better way to shift sales conversations away from price and toward value, while also explaining the hidden technology that enables everyday life. To address this challenge, Micron worked with Kaon Interactive to create an interactive application for its sales and marketing efforts.

Kaon Interactive developed “The Storage Revolution,” an interactive experience that frames the changes in the storage industry and positions Micron’s solutions as essential. The application is used on trade-show touch screens, by the sales force on iPads, and on Micron’s website, helping increase session duration, lead qualification, and conversion rates.

Micron