Case Study: Lumen achieves 400% higher customer engagement with Kaon Interactive's virtual reality experience

Lumen boosts customer engagement 400% with Kaon Interactive

Lumen, a leading global technology company, faced the challenge of creating a meaningful and lasting impression at their AWS re:Invent booth without exorbitant spending. They sought to move from an analog presence to a digital one and wanted an innovative way to tell their combined company's value proposition after a recent acquisition. They partnered with vendor Kaon Interactive to develop a virtual reality experience.

Kaon Interactive created an immersive VR application deployed on standalone headsets that put users into relatable scenarios highlighting why milliseconds matter. This solution drove a 400% increase in customer engagement and generated four and a half times more leads than the previous year's event. The application, built on Kaon's extensible platform, provided a reusable asset for future marketing, allowing Lumen to tell their story effectively and achieve significant ROI.

Lumen