Case Study: BD achieves global product reach and shipping cost savings with Kaon Interactive

BD saves $168k in 2 years with Kaon Interactive

The customer, BD (Becton, Dickinson and Company), faced the challenge of demonstrating its large, 1,500-pound medical devices at trade shows and sales meetings without incurring exorbitant shipping and logistics costs. Relying on static brochures and videos limited their ability to effectively communicate product value. They turned to vendor Kaon Interactive for a solution using interactive 3D Product Models showcased on the Kaon v-OSK touch-screen appliance.

Kaon Interactive's solution provided BD with photo-realistic, interactive 3D models of its products, which could be easily demonstrated globally on touchscreens and laptops. This eliminated the need to ship physical units to events, saving an estimated $7,000 per trade show and a total of $168,000 within two years. The investment paid for itself in 1.4 years, while also increasing product reach and enabling more consistent and engaging demonstrations for their global sales team and prospects.

BD (Becton, Dickinson and Company)