Case Study: Analog Devices achieves ongoing ROI and shorter sales cycles with Kaon Interactive's virtual event experience

Analog Devices doubles usage after CES with Kaon Interactive

Analog Devices, a producer of integrated components, faced the challenge of showcasing their products as valuable solutions rather than just items for sale. They partnered with Kaon Interactive to build a platform-based virtual environment to address this need and move beyond passive marketing collateral.

Kaon implemented an agile, platform-based virtual experience that allowed prospects to explore products in real-world environments. This solution from Kaon led to continued usage that doubled after its initial event, with visits from over 63 countries. The result was a shortened sales cycle through self-educated buyers and extended ROI, as Analog Devices could efficiently update the application with new solutions for future events.

Analog Devices