Case Study: German adtech SSP secures profit margins with Kantox Dynamic Hedging®

How an Adtech company secured profit margins with Currency Management Automation

Adtech Company, a Germany‑based Supply Side Platform (SSP) serving publishers and broadcasters with a multi‑currency offering (notably EUR and USD), was losing margin and creating heavy administrative work because its manual, forward‑based hedging approach was inefficient and exposed the business to adverse EUR/USD moves. To stabilise margins and reduce operational burden, the company engaged Kantox and adopted the Kantox Dynamic Hedging® solution.

Kantox implemented an automated, API‑driven Dynamic Hedging® workflow that links the client’s ERP/TMS to market execution (via MDPs and banks), automatically monitors exposures and executes hedges per the client’s rules. The result: implementation in one week, average FX P&L reduced to 0.03%, dramatically lower FX losses, improved internal controls and full traceability—allowing Adtech Company to protect margins on ~$150,000 sales per day and focus on international growth.