Case Study: The Port of Green Bay builds public support and economic recognition with Kane Communications Group

The Port of Green Bay boosts economic impact to $217.3 million with Kane Communications Group

The Port of Green Bay faced a challenge in building public awareness and support for its operations, as local perceptions were often limited to traffic delays from bridge lifts. To combat this, they partnered with Kane Communications Group to highlight the Port's critical role in the regional economy.

Kane Communications Group implemented a comprehensive, strategic public outreach and education program that included ongoing research, social media engagement, earned media, and video content. This effort successfully repositioned the Port, resulting in strong support from elected officials and the community, and greater public recognition of its $217.3 million annual economic impact.

The Port of Green Bay