Case Study: The Boldt Company advances jobsite mental health awareness with Kane Communications Group

The Boldt Company secures 907k+ views for suicide prevention outreach with Kane Communications Group

The Boldt Company, a construction firm, faced the significant challenge of high suicide rates within the industry, which is the leading cause of construction fatalities. To address this, they implemented a peer-to-peer gatekeeper program for suicide awareness and prevention. They partnered with Kane Communications Group to help raise awareness of this critical initiative.

Kane Communications Group executed a proactive media and community relations strategy. This effort secured five earned media placements with over 907,000 views and a speaking opportunity at a college mental health panel. The campaign successfully promoted The Boldt Company's program, helping to break the stigma around mental health and share their model with other organizations.

The Boldt Company