Case Study: Masergy enables seamless web-to-voice customer interactions with Kandy

Kandy Powers Masergy Visual Auto AttendantOffering for Businesses

Masergy, a global enterprise communications provider, needed a better way to keep website visitors from losing context when they moved from browsing online to making a phone call. Kandy addressed this challenge with its cloud communications platform, enabling a more seamless way for customers to connect with the right resource directly from a business web page.

Using Kandy’s Visual Auto Attendant, Masergy let visitors select a menu option on the website and then start a voice call from the browser to the appropriate representative. The self-service solution was easy to customize and helped Masergy drive incremental revenue without added operational overhead; Masergy and its customers have already deployed the VAA on multiple sites, including support and sales pages.

Masergy