Case Study: Semilac grows German social media following with Kamikaze Digital

Semilac grows Instagram followers 87% with Kamikaze Digital

The customer, Semilac, faced the challenge of launching its brand in Germany and building a long-term communication platform that would resonate with women, specifically convincing them to perform professional manicures at home using its products. The vendor, Kamikaze Digital, was engaged to implement a solution.

Kamikaze Digital executed a social media campaign using Facebook and Instagram. The solution involved creating a dedicated Facebook group, recruiting a team of five high-reach influencers to educate and inspire, and running a consumer contest. The results were significant, with the campaign driving an 87% increase in Instagram followers and an 81.74% achievement of the yearly KPI within just one month. The vendor's strategy generated over 6.3 million views on influencer publications and nearly 100% positive responses.

Semilac