Case Study: Melbourne Food and Wine Festival boosts festival brand awareness with Kamber

Melbourne Food and Wine Festival - Customer Case Study

The Melbourne Food and Wine Festival engaged Kamber to create promotional content assets following a rebrand. The challenge was to promote the festival's new, more accessible identity and generate high brand recognition to distinguish its activities within Melbourne's vibrant dining scene.

Kamber produced a suite of animated videos set to custom drum compositions to bring the new branding to life, which were distributed across the festival's social and partner channels. The hero video achieved significant reach, airing as a television commercial on Channel 7 and on the MCG's digital signage. Additionally, Kamber provided live coverage with multiple film crews, delivering next-day recap edits to maintain engagement throughout the event.

Melbourne Food and Wine Festival