Case Study: Canadian Premier League raises over $22,000 with Kambeo online auction

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Preview of the Canadian Premier League Case Study

Canadian Premier League raises over $22,000 with Kambeo

The Canadian Premier League, a coast-to-coast Canadian soccer league, sought to run its first online auction to support a partnership with The Royal Canadian Legion. Their challenge was finding a platform that was easy to use for a first-time initiative and that offered dedicated support. They chose Kambeo's online auction service to facilitate the fundraiser.

Kambeo provided a platform and, crucially, live support that guided the Canadian Premier League through the entire process. This solution enabled them to successfully auction off over 130 commemorative poppy jerseys. The initiative achieved a 100% sell-through rate and raised over $22,000 for the Poppy Trust Fund, while also generating highly positive engagement from their national fanbase.


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