Case Study: Canadian Premier League raises over $22,000 with Kambeo online auction

Canadian Premier League - Customer Case Study

The Canadian Premier League sought to launch its first-ever online auction to support the Royal Canadian Legion, requiring a platform to manage the sale of commemorative poppy jerseys. They chose Kambeo for its online auction service, needing a solution that was user-friendly for first-time organisers and offered dedicated support to ensure a successful campaign.

Kambeo provided a streamlined platform with live, personal support for the CPL’s auction. The solution enabled them to seamlessly auction over 130 signed jerseys, achieving a 100% sell-through rate. This initiative raised over $22,000 for the Poppy Trust Fund and generated highly positive engagement from fans across Canada, demonstrating Kambeo's effectiveness in facilitating impactful charitable fundraisers.

Canadian Premier League

Calvin Feurstein

Digital Marketing Manager