Case Study: Stave builds trusted marketing KPIs and a disciplined growth engine with Kalungi

Stave - Customer Case Study

Stave, a company providing procurement and cybersecurity products for the ServiceNow network, faced a chaotic and disjointed marketing operation with no leadership or reliable data. Their new CEO recognized the need for expert help but wanted to avoid the high cost of a full-time executive. To address this challenge, they engaged the services of Kalungi and their fractional CMO offering.

Kalungi provided a fractional Chief Marketing Officer who implemented a disciplined process for marketing, bringing structure, reliable KPIs, and best practices. This transformed Stave's marketing from being unpredictable to a data-driven function with trusted metrics, improved campaign effectiveness, and a solid foundation in SEO and content. The value delivered was described as fantastic, providing an awesome return on investment and enabling the hire of their first permanent marketing team member.

Stave

Greg Clock

Chief Executive Officer