Case Study: Zippity achieves 4.6x customer growth with Kalungi

Mobile automotive service operating system accelerates growth with Kalungi

Zippity, a B2B SaaS company providing an operating system for mobile automotive service companies, faced a significant challenge after pivoting from B2C. They had a powerful platform but lacked a marketing team, strategy, or funnel to generate SaaS revenue and drive growth. Founder Ed Warren sought a single, accountable partner to own the entire marketing function and avoid the fragmentation of managing multiple agencies, which led him to Kalungi.

Kalungi implemented its full-service agency model, acting as Zippity's complete marketing department. The solution included defining the ideal customer profile, developing new messaging, rebuilding the website, and launching both inbound and outbound programs, all guided by a fractional CMO. The results were rapid and substantial: in just 90 days, Zippity exceeded its sales goals, achieved 114% of its MQL target, grew its customer base by 4.6x, and increased website traffic by 23.7x, moving the company from zero SaaS revenue to a clear growth trajectory.

Zippity

Ed Warren

Chief Executive Officer