Case Study: CPGvision achieves $4.7M in pipeline with Kalungi’s full-service B2B SaaS marketing team

Kalungi takes CPGvision marketing from zero to hero

CPGvision, a software company offering a Revenue Growth Management suite, was an expert in trade promotion management but needed to market its B2B SaaS solution effectively. They lacked an internal marketing team and required a full-service agency to build their marketing function from the ground up, leading them to partner with Kalungi.

Kalungi served as CPGvision's complete marketing staff, providing a fractional CMO and services including a brand redesign, website rebuild, SEO, and demand generation. This solution delivered significant results, generating $4.7 million in pipeline growth, a 603% increase in organic traffic, and a 533% increase in first-page search results for the client.

CPGvision

Connie Whitehouse

Vice President Strategy