Case Study: FleetRunnr expands globally with Kalungi’s full-stack B2B SaaS marketing team

FleetRunnr finds its global brand with Kalungi’s holistic approach to marketing

FleetRunnr, a provider of cloud-based supply-chain automation software, faced the challenge of expanding globally into the North American market. As a startup founded by developers, they lacked the marketing experience and a strong brand foundation needed to compete. After finding that specialized agencies and individual hires could not provide a holistic solution, they turned to the full-service agency Kalungi for a complete marketing team and strategy.

Kalungi provided a full-stack marketing solution, including a complete brand redesign, positioning and messaging, and the implementation of an account-based marketing (ABM) engine. With the guidance of a fractional CMO, Kalungi functioned as an extension of the FleetRunnr team. The results were a stronger, cohesive brand identity and a sophisticated demand generation program that successfully established their foundation for market expansion.

FleetRunnr

Joe Doumit

Co-Founder and CEO