Case Study: DataGuard achieves 330% MQL growth with Kalungi

DataGuard 330% increase in MQLs in under six months

DataGuard, a leading "Privacy-as-a-Service" provider, faced the challenge of scaling its business with an ineffective and non-existent marketing function. With no strategy, structure, or team in place, they needed to quickly build a complete marketing engine to generate pipeline and support their ambitious growth. To address this, they brought in Kalungi for a full marketing engagement.

Kalungi implemented its hybrid approach, providing a fractional CMO and a full team to build the marketing foundation from the ground up. The solution included developing a GTM strategy, overhauling the website, launching new demand generation channels, and hiring and training DataGuard's internal marketing team. This resulted in a 330% increase in marketing qualified leads, $4 million in sourced pipeline, a 581% increase in organic traffic, and the successful launch into a new market.

DataGuard

Kivanc Semen

Founder and CEO