Case Study: CPGvision achieves 48% organic session growth with Kalungi's SEO strategy

CPGvision's organic sessions rose 33.5% in six months with Kalungi’s SEO approach

CPGvision, a top-tier Trade Promotion Management (TPM) suite, was facing low organic website traffic and limited audience engagement. Their site relied too heavily on branded keywords, which restricted their online visibility and ability to attract new prospects. To address this, they partnered with the marketing agency Kalungi for a comprehensive SEO engagement.

Kalungi implemented a full SEO strategy, which included in-depth keyword research, the creation of new high-quality content, and the optimization of existing posts and technical site elements. This holistic approach significantly boosted CPGvision's online presence. As a result, organic sessions grew by 48.1%, organic clicks increased by 93.63%, and—most importantly—marketing-qualified leads from organic search rose by 66.66%, demonstrating the tangible impact of Kalungi's work.

CPGvision

Connie Whitehouse

Vice President Strategy