Case Study: CCD Health achieves 750% more MQLs with Kalungi

CCD Health increases its MQLs by 750% with Kalungi's full-service engagement

CCD Health, a nearshore healthcare support services firm, was struggling to penetrate the competitive U.S. radiology market. Their growth had stalled due to an over-reliance on referrals and a fragmented lead generation strategy that yielded only a few leads per year. To build a scalable growth mechanism, they turned to the marketing services of Kalungi.

Kalungi provided a fractional CMO and a full-service engagement that included strategy, messaging, and execution. The solution involved a complete overhaul of their marketing foundation, including a new HubSpot setup, content marketing, and a structured account-based marketing (ABM) program. As a result, CCD Health saw a 750% increase in marketing qualified leads, an 869% increase in U.S. website traffic, and a 657% increase in new website users.

CCD Health

Carlos Ziegenhirt

Founder and Chief Advisor