Case Study: Aware360 cuts sales cycles from 6 months to 45 days with Kalungi

Aware360's transformational journey with Kalungi Building a foundation for the future

Aware360, a leading software company focused on lone worker safety, lacked a cohesive go-to-market strategy which was extending their sales cycles to six months. To address this challenge, they engaged Kalungi for a full-service marketing engagement to build a scalable marketing function.

Kalungi implemented a comprehensive solution including a new GTM strategy, ICP development, messaging, and website redesign. The results were transformative, as Kalungi helped Aware360 dramatically cut its sales cycle from 6-8 months down to just 45 days and achieve an impressive MQL-to-customer conversion rate of 10-12%.

Aware360

Eric Fishman

Chief Strategy Officer