Case Study: Ascend Software builds a scalable marketing engine with Kalungi

Ascend Software - Customer Case Study

Ascend Software, an accounts payable software solution with a strong product, had no foundational marketing system in place. Their website was not generating leads, they had no SEO presence, and they lacked any way to track marketing attribution or build a predictable pipeline. They needed a complete go-to-market engine and partnered with the agency Kalungi to build it.

Kalungi implemented a full marketing solution for Ascend, providing a fractional CMO and an embedded team. They delivered a complete rebrand, a new website, a full SEO infrastructure, automated marketing workflows, and a working lead generation funnel. The results included a sophisticated, trusted marketing engine and the successful hiring and onboarding of an internal marketing team to sustain the new system.

Ascend Software

Robert Southern

Chief Executive Officer