Case Study: ArrowStream builds a strategic growth engine with Kalungi

Arrowstream - Customer Case Study

ArrowStream, a provider of an end-to-end supply chain software solution for the foodservice industry, faced a significant marketing challenge. With only a single marketer on staff, their one-person team was forced to focus on tactical execution and lacked the strategic bandwidth and expertise to support growth. This gap in their marketing capabilities led them to seek help from the vendor, Kalungi.

Kalungi implemented a full-service marketing solution for ArrowStream, providing a broad array of services including a fractional CMO, GTM strategy, ABM program execution, and content creation. This gave the client immediate access to an entire team of experts, enabling them to launch new programs, improve their website, and create targeted campaigns. The results were substantial; ArrowStream's marketing became a strategic engine, with the CEO noting they could now get ahead of product launches. Measurably, the Director of Marketing reported a 50% increase in supply-chain followers on her LinkedIn account within just one month of working with Kalungi.

Arrowstream

Kate Hubbard

Director of Marketing