Case Study: Nokia reaches over 70% of target accounts with Kaltura and PathFactory

Nokia reaches 70% of target accounts with Kaltura

Nokia, as it expanded into a new market, faced the challenge of engaging a new generation of B2B buyers who expected personalized, self-directed experiences. Its traditional content strategy was proving ineffective, making it difficult to identify engaged accounts and provide sales with actionable insights. To address this, Nokia turned to Kaltura and its solution, PathFactory, to create a more seamless buying journey and gain a clearer understanding of buying intent.

Kaltura's solution involved using PathFactory Playlists as the main content destination, replacing individual asset links with curated collections to encourage deeper exploration. This was paired with an engagement-based forms strategy to reduce friction. The implementation provided detailed account-level analytics, allowing Nokia to measure engagement more effectively. As a result, Kaltura helped Nokia reach over 70% of its target account list, generate an additional 540 hours of asset view time, and achieve an average engagement time of 15 minutes for known visitors, successfully establishing its presence in the new market.

Nokia