Case Study: Nexthink accelerates lead generation with Kaltura and PathFactory

Nexthink boosts engagement time by 47% with Kaltura

Nexthink, a leader in digital employee experience management, wanted to accelerate its sales process by qualifying leads faster. Their challenge was that a reliance on gated content forms was slowing down prospect engagement and they lacked meaningful data to distinguish interested buyers from casual readers. They partnered with Kaltura, using its Agentic Revenue Engagement Suite, to create a more engaging content experience and gain better insights into buyer behavior.

The solution from Kaltura involved removing form gates for known contacts and restructuring a key ebook into a bingeable content track. This provided detailed engagement data, which was integrated into Nexthink's martech stack. The results were significant: a 47% lift in engagement time, a 37% increase in average session time, and a 38% increase in binge rate. This allowed Nexthink to identify sales-ready buyers faster and shorten the path to revenue.

Nexthink