Case Study: IMG Play achieves widespread employee behavior change and measurable ROI with Kaltura

IMG Play and Kaltura Changing Employee Behavior with Video

IMG Play, working with Kaltura, partnered with Norwegian state railway NSB to solve a tough business problem: how to change employee behavior and communicate strategic shifts to 3,500 largely frontline workers who had no regular office access. NSB was moving from a monopoly to a competitive environment and relied on biannual printed updates (staff carried about 9 kg of paperwork), so it needed a regular, scalable all-employee channel to reduce costs, improve customer focus and drive faster change.

IMG Play revamped NSB’s Customer Track into a Kaltura-powered internal video channel delivered on tablets, publishing weekly reports, leader blogs and interactive content tied to the strategic roadmap and used as conversation starters. The initiative cut average weekly communication cost per employee from €8 to €2, saved €1M in printing in one year, produced a ~35% higher change-communications score among regular viewers, increased hard-to-reach user adoption dramatically, and contributed to higher customer satisfaction and strong operational ROI.

IMG Play

Keith Munkejord

Head of IMG Play