Case Study: Rich Products Corporation achieves a 12% sales increase and 10x more video content with Kaltura and Videolicious

How Rich Products Is Growing Sales with Videolicious and Kaltura

Rich Products Corporation, a $3.3 billion global food supplier, needed a way to produce large volumes of personalized, product- and customer-specific instructional videos that actually drive sales. Traditional production ran about $5,000 per video, internal DIY efforts still took six to eight hours, and content was scattered and hard for employees and customers to find.

By adopting Videolicious for automatic, smartphone-based video creation and Kaltura MediaSpace for centralized hosting and delivery, Rich enabled employees and sales reps to produce and share polished personalized videos quickly. The program generated 10x more video content, delivered an average 12% sales lift, improved prospecting, product pitches and personalized follow-ups, and created a mobile-friendly library that boosts customer engagement and internal learning.

Rich Products Corporation

Kelley Wood

Digital and Integrated Marketing Manager