Case Study: HG Insights achieves deeper buyer insights and higher engagement with Kaltura PathFactory

HG Insights boosts demo request form fills 61% with Kaltura

HG Insights, an organization that helps build smarter go-to-market strategies through data intelligence, faced a challenge in understanding how prospects engaged with content after an initial download. Their team lacked visibility into the content journey, making effective nurturing and personalization difficult. To address this, they turned to Kaltura's PathFactory for a solution.

By implementing Kaltura's solution, HG Insights gained detailed visibility into content consumption patterns and created personalized content journeys. This resulted in a 12x increase in engagement time, a 3x increase in binge rate, and a 61% lift in demo request form fill rates. Kaltura provided the deeper buyer insights needed to move prospects more effectively toward sales conversations.

HG Insights