Case Study: Fiix Software boosts win rate by 70% with Kaltura content intelligence

Fiix Software boosts win rate by 70% with Kaltura

Fiix Software, a Rockwell Automation company, faced the challenge of engaging a diverse range of buyers throughout their purchasing journey. Their prospects often found content through search and were at risk of clicking away to competitors if the experience was confusing. To address this, Fiix partnered with Kaltura to move beyond basic metrics and understand how content was truly consumed.

Using Kaltura's content intelligence capabilities, Fiix grouped assets into guided content tracks. This allowed prospects to self-educate seamlessly while generating valuable engagement data. The solution delivered a measurable business impact, including a 70% increase in overall win rate and a 24% improvement in deal velocity for Fiix.

Fiix Software