Case Study: ABN AMRO achieves 100% employee video adoption and centralized content management with Kaltura

Empowering Employees with Video Creation and Management Tools

ABN AMRO, a Dutch bank with 32,000 employees across 15 countries, needed to centralize a large library of documents and multimedia and to democratize video creation to foster knowledge sharing and a more transparent, engaged culture. Without a single platform, teams struggled to organize, manage, and produce consistent video content across departments.

ABN AMRO deployed Kaltura’s Video Experience Cloud (MediaSpace and Live Events) as a unified solution for content management, easy employee video creation, and in‑house webcasting. The platform delivered 100% employee adoption, 3,500+ videos and over 1 million minutes viewed, 20–30 internally produced webcasts per year, seamless internal/external portals, and actionable analytics to drive ongoing engagement.

ABN AMRO

Aron de Boks

Digital Strategist