Case Study: Contentsquare achieves stronger sales and marketing alignment with Kaltura PathFactory

Contentsquare boosts visitor binge rate 21% with Kaltura

Contentsquare, a leader in digital experience analytics, faced an internal challenge: its demand generation team lacked visibility into buyer intent. While they captured leads through forms, they had little data on how prospects actually engaged with their content. This made it difficult for the sales team to prioritize outreach and for marketing to understand which assets were influencing buying decisions. To build a more data-driven strategy, they turned to Kaltura's Pathfactory solution.

Kaltura implemented a solution that introduced an engagement threshold instead of gating every asset. Once a prospect reached a certain level of engagement, they were added to a campaign dashboard and sales received real-time alerts. This provided both teams with visibility into high-intent buyers and allowed for personalized outreach based on content consumption data. The results included a 21.8% increase in visitor binge rate and a 25.5% growth in unique bingers. Out of 30,565 unique visitors, over half became known contacts, giving Kaltura's customer richer data to shorten sales cycles and align marketing and sales.

Contentsquare