Case Study: CallMiner achieves 250% more MQLs with Kaltura PathFactory

CallMiner increases MQLs by 250% with Kaltura

CallMiner, an AI-powered conversation intelligence platform, faced a challenge in generating marketing-qualified leads (MQLs) and engagement from its extensive content library. The company turned to Kaltura's PathFactory to implement a content intelligence solution that would better connect buyers with relevant materials and provide meaningful engagement data to its marketing and sales teams.

By integrating PathFactory with its existing martech stack, CallMiner gained detailed engagement insights, which improved lead scoring and buyer intent visibility. The solution included AI-powered content recommendation tracks that proved highly effective. As a result, Kaltura helped CallMiner achieve a 250% increase in MQLs, a 36% rise in content engagement, and a 37% increase in time spent consuming content within the first year.

CallMiner