Case Study: The Economist achieves more accurate sales forecasts with ClearSlide

Using Kalo to Connect The Economist Intelligence Unit to their global network of freelance writers

The Economist, the global publication and media company, needed better insight into whether its sales and marketing collateral was resonating with its audience. With a lean marketing team supporting a 50-person salesforce, the company turned to Kalo’s ClearSlide to gain visibility into how clients were interacting with proposals and presentations.

Using Kalo’s ClearSlide, The Economist gained real-time feedback on content engagement, shared best practices across the team, and improved follow-up timing. The result was more accurate sales forecasts, stronger open and engagement rates, and greater overall efficiency by reducing wasted effort for both staff and clients.

The Economist

Hilary Steiner

Director of Consulting for Public Policy