Case Study: RootsRated Media achieves better content quality and saves hours every week with Kalo

RootsRated Media use Kalo to improve the quality of their content and save hours every week

RootsRated Media, led by Managing Editor Suzanne Loring, is a content marketing platform that manages a global network of over 120 freelance writers. The team struggled with scattered freelancer data—spreadsheets for contacts and HelloSign for contracts—making it hard to discover who had relevant travel experience, who produced the highest-quality work, or whether paperwork was complete. After evaluating options, RootsRated turned to Kalo to centralize and organize their freelance network.

Kalo’s Customer Success team imported RootsRated’s spreadsheet and built individual, searchable freelancer profiles (contact details, location, skills, past work) within days, creating an interactive writers network editors can access and update. As a result, editors find the right writers much faster, diversify their talent pool, and routinely get higher-quality work—saving hours every week; for example, Kalo helped quickly surface a writer with local experience who delivered excellent international coverage. Kalo has therefore improved efficiency, discovery, and overall content quality for RootsRated Media.

RootsRated Media

Suzanne Loring

Managing Editor