Case Study: Group Nine Media achieves 85% faster freelancer onboarding and 90% faster payments with Kalo

How Group Nine Media leveraged Kalo to manage, scale and pay their 1500+ strong contributor network

Group Nine Media, the digital publisher behind Thrillist, NowThis, The Dodo, and Seeker, relies on a global network of 1,500+ freelancers to produce timely content for 140M+ monthly visitors. Managing onboarding, tracking documents, assigning tasks, and processing payments across thousands of contributors was consuming countless hours and diverting staff and freelancers from core work — a problem Group Nine brought to Kalo.

Kalo’s all-in-one freelancer management platform centralized records, ensured compliance, and eliminated onboarding bottlenecks so contributors can start work immediately. As a result, Group Nine saw an 85% reduction in freelancer onboarding time, payments delivered 90% faster, and a 25% drop in administrative time, streamlining operations and supporting faster, scalable publishing.

Group Nine

Dave Ugelow

VP, Business Affairs