Case Study: Provost achieves data-driven e-commerce growth with Kaliop's SEO & SEA strategy

Provost boosts SEO traffic and revenue in 2024 with Kaliop

Provost, a leading French manufacturer of shelving and storage equipment, faced increased online competition and needed to move from a simple online presence to a data-driven e-commerce growth strategy. Their challenge was to attract qualified traffic and accelerate conversions. They partnered with vendor Kaliop to define and implement a combined SEO and SEA acquisition strategy for their Prestashop site.

Kaliop implemented a cross-channel strategy that included technical and semantic SEO optimization, a content and net linking strategy, and a restructuring of Google Ads campaigns. The solution provided a unified view of performance through data intelligence dashboards. As a result, Provost saw a significant increase in SEO traffic and revenue in 2024 compared to 2023, alongside an increased ROAS for their SEA campaigns.

Provost