Case Study: Dover Saddlery achieves increased conversions and streamlined eCommerce operations with KalioCommerce

Saddlery Shop Providing a Broad Selection to Riders & Competitors

Dover Saddlery, a retailer founded in 1975 that serves equestrian customers via catalog, 17 stores and a growing online store, needed to evolve its eCommerce from a basic web presence into a major, revenue-driving channel. As the business scaled with large, sophisticated product catalogs and seasonal merchandising needs, Dover required a more flexible, customizable platform that let marketing move quickly without constant reliance on IT.

Dover partnered with KalioCommerce for its platform and eCommerce strategy consulting, giving the team full access to customize functionality, support multiple brands, and integrate extensibly while handling complex catalogs. The result was faster site changes, improved shopper experiences, higher conversion rates, simplified operations, and a partnership-oriented relationship that acts as an extension of Dover’s eCommerce team.

Dover Saddlery

Lorelle Carpenter

Vice President of Marketing