Case Study: Agri Supply achieves 20% revenue growth with KallioCommerce

Agri Supply experiences 20% revenue growth year-over-year

Agri Supply, a family-founded farm and hardware retailer since 1962 with eight stores and more than 26,000 items, faced a common eCommerce problem: helping customers find the right product across hundreds of categories and complex special-order items without losing them at checkout. Poor checkout usability, dense product assortments (e.g., similar-looking parts like mower blades), and the need to keep shipping/tax/special-shipment flows intact made navigation, merchandising, and SEO critical priorities.

Using KallioCommerce, Agri Supply rebuilt the experience starting with a responsive checkout, streamlined navigation, and dynamic merchandising tools that let the team customize and populate category displays on the fly. They also implemented a carrier-driven special-order workflow and improved structured data for SEO while testing UX changes across the funnel. The result: 20% year-over-year revenue growth, a 7% lift in average order value, a 48% increase in organic search revenue, and measurable conversion improvements across hundreds of categories.

Agri Supply

Shawn Lowe

Web Administrator