Case Study: Sullivan Petroleum validates gas station investments with Kalibrate

Sullivan Petroleum validates station investments with Kalibrate after 60 years in fuel

Sullivan Petroleum, a fuel distributor and site operator with nearly 60 years of experience, faced the challenge of validating its gas station investment strategies without hard scientific data. Historically reliant on inherent knowledge, the company needed a solution to project potential fuel volumes and store sales for new sites while also understanding the impact on its existing network. To address this, they turned to Kalibrate for its Fuel Site Analysis service.

Kalibrate provided Sullivan Petroleum with in-depth Single Site Analysis reports that delivered validated forecasts on gallons, store sales, and competitor analysis. This allowed the company to adjust its strategies based on data and confidently select the best outcomes for new sites. The results were utilized across the company for tactical decision-making and were instrumental in securing funding without questions. Sullivan Petroleum found the cost of the Kalibrate service to be small compared to the invaluable foresight and return it provided, ensuring projected profitability for both themselves and the retailers they supply.

Sullivan Petroleum