Case Study: Sullivan Petroleum validates gas station investments with Kalibrate

Sullivan Petroleum - Customer Case Study

Sullivan Petroleum, a fuel distributor and site owner with nearly 60 years of experience, needed a better way to validate new gas station investment decisions. Before working with Kalibrate, the company relied mainly on internal knowledge and experience, but lacked hard data to assess potential gallons, store sales, and the impact of a new site on nearby owned or supplied locations.

Kalibrate provided its Fuel Site Analysis / Single Site Analysis to support early-stage site evaluation and strategic planning. The reports gave Sullivan Petroleum scientific forecasts on competitor activity, projected gallons, and estimated store sales, helping the team choose the best scenarios, avoid negative impact on existing sites, and strengthen funding requests; the studies were described as a small investment that delivered invaluable foresight and helped secure funding with no questions back.

Sullivan Petroleum

Vincent Sullivan

VP of Marketing and Sales