Case Study: Preem improves profitability with Kalibrate Pricing

Preem boosts profitability 4% with Kalibrate

Preem, the largest fuel provider and refiner in the Nordic region, faced a challenge in efficiently executing fuel price changes. The company relied on slow, ad-hoc methods for gathering competitor data and implementing new prices. To improve profitability and gain control over margins, Preem partnered with vendor Kalibrate to implement its Kalibrate Pricing solution for a fully integrated fuel price management offering.

The solution from Kalibrate provided high levels of automation and prescriptive analytics, enabling Preem to manage large numbers of pricing decisions with fewer resources. This resulted in an immediate 4% increase in profitability detected in a benchmark study. Following full implementation, Preem experienced significantly increased and more predictable gross margins, less fluctuation, and achieved the best financial result ever for its retail business alongside a market share increase from 9% to 12%.

Preem