Case Study: Mark Oil Company improves market effectiveness and grows volumes with Kalibrate

Mark Oil Company grows from 5 to 19 sites with Kalibrate

Mark Oil Company, a BP-branded fuel marketer based in North Carolina, faced the challenge of expanding its network and competing against major retailers like Circle K and 7-11 in the growing Charlotte market. To support its real estate development and growth decisions, the company turned to vendor Kalibrate and its network planning tool for data-driven insight and market analysis.

By implementing Kalibrate's solution, Mark Oil Company gained the analytical insight to optimize its existing sites and identify new locations with untapped potential. The results were significant growth, increasing from 5 to 19 owned sites, and achieving the second-highest market effectiveness score in Charlotte. Kalibrate enabled the company to make informed decisions to increase volume throughput and strategically manage its network for a competitive future.

Mark Oil Company