Case Study: Major Southeast Asia Oil Company achieves higher gasoline market share with Kalibrate

Major Southeast Asia Oil Company - Customer Case Study

Major Southeast Asia Oil Company worked with Kalibrate after national fuel price deregulation created a more competitive retail environment. The company needed to benchmark its retail operations and pricing processes against new domestic and global competitors, while improving network planning and pricing sophistication. Kalibrate’s 7E assessment and retail strategy expertise were used to evaluate performance and identify strengths, weaknesses, and growth opportunities.

Kalibrate implemented best-practice workshops and location analysis tools to support ongoing site-by-site assessment and strategic alignment. This helped the customer identify underperforming outlets, replicate best practices from strong sites, and continuously improve network effectiveness. As a result, the company became a leader in market effectiveness, increased gasoline market share by 1.2%, reduced outlet share by 2.1%, and achieved above-market volume performance with the highest average gasoline volume per outlet.